Ian Trider

I've spent over a decade in ad tech working across the buy side and sell side — building products, leading teams, and pushing for a more transparent, higher-quality programmatic ecosystem.

My career has centered on the technical infrastructure of programmatic advertising: real-time bidding systems, supply path optimization, inventory quality, and the standards that tie it all together. I've led product and platform operations at Basis Technologies, where I oversaw the DSP's product vision and launched 40+ integrations with supply and data partners.

Outside of my day job, I've invested heavily in industry standards work through the IAB Tech Lab. I believe that well-designed standards are the most effective mechanism for improving the entire ad tech ecosystem at once — and I've put years into making that happen.